Events related to ICED'09

SIG Workshops

Please go to the SIG Workshop Website here.

Tours through the Hasso Plattner Institute of Design at Stanford (aka d.school)

The Hasso Plattner Institute of Design at Stanford (d.school) has an open-door policy and is available for visits by ICED participants as follows:

• Visit it on your own from 9:00 to 17:00 on Monday through Thursday. (Please do not disturb any ongoing activities during your visit.)
• Guided tours for ICED attendees will be given on Monday and Tuesday at 16:30 and on Thursday at 14:00.

The d.school is located in Bldg. 524 at 451 Panama Mall.

Design Observatory (DO) Research by ICED'09 Hosts

Wednesday: 14:30 - 18:00
Location: Building 560
Co-Chairs: Ben James Hicks, Malte Jung, Neeraj Sonalkar, Peter Törlind

Objectives:

1. Meet other people in the design research society interested in Design Observatories
2. Share know-how regarding the use of video to study designing
3. Explore and take next steps in the use design observatories.

Please use the following questions to prepare for the workshop. The workshop is open to all those who are interested in conducting design observatory based research as well as those who already use design observatories

1. Tell the story of how do you use the DO for your research - data collection, analysis, findings, what sort of experiments do you run, how an experiment is performed.
2. What's the context of the design activity that you study in DO? E.g. concept design, distributed design etc. team size?
3. What're the next steps in using design observatories in terms of research questions as well as in technology?
4. What are the limitations or challenges you face in using the design observatories?

For those who don't yet do research using a design observatory but are interested - How would you like to design and use a design observatory?

HPI-Stanford Design Thinking Research Program Workshop organized by the Hasso Plattner Institute (HPI)

Tuesday: 9:00 - 12:30
Location: Packard 277
The HPI-Stanford Design Thinking Research Program will introduce its research through

• Presentation of the Design Thinking Research Process
• Interactive Design Challenges
• Remote Collaboration Tools Demonstrations
• Rapid “on-the-spot” Prototyping
• Public Testing

Tuesday, August 25, 2009: 9:00 - 12:30 Packard Electrical Engineering, Room 277

Planning Meeting to create a SIG on Emotional Engineering

Wednesday: 14:30 - 18:00
Location: CIS 101
Chair: Shuichi Fukuda

Emotional Engineering is getting wide attention these days. This SIG would like to consider Emotion on the basis of "motion" as the word originates. If a person applies some action to the objects or to the environment around him or her, a reaction comes back. This action-reaction response provides the basis for emotion. It is a reflective cycle. Emotion is very much interactive and dynamic. It changes with situations, or with time and with environments.

This topic is very much associated with trust, confidence and reliability. As the fact that the German word "Vertrauen" means confidence and trust at the same time demonstrates, Emotional Engineering is not just an engineering to increase attractiveness. It is more down to the core of human needs. How our customers can trust our products and how we can build up confidence in our products. Just meeting the functional requirements would not satisfy these expectations.

Emotional Engineering comes together with Expectation Management. What people expects plays a very important role when we come to discuss emotion. In fact, babies interacts with the outer world by touching, expecting new findings, and develops perception capabilities. As we grow older, this experience and knowledge are transformed into images. Although 70-80 % of our information is processed in the current IT framework in terms of vision, it should be remembered that they come from the experience of touching in our babyhood. Yes, as the expression "The story is touching" or "The story is moving." demonstrates how motion plays an important role in our emotions.

We are planning to set up a new SIG on Emotional Engineering with this vision in mind. Anybody interested is welcome to participate and to sail with us to the new blue ocean of Emotional Engineering.